Dallas Cowboys Cheerleaders on fame, pressure and World Cup fever
Dallas Cowboys Cheerleaders on Fame, Pressure, and World Cup Fever
Dallas Cowboys Cheerleaders on fame pressure - The Dallas Cowboys Cheerleaders, affectionately called America's Sweethearts, have gained widespread recognition through the Netflix documentary series chronicling their lives. Season three of the show has now premiered, bringing even greater challenges and excitement. The series has elevated the cheerleading squad to celebrity status, blending viral moments with personal drama to reshape their public image.
A Rising Star Power
BBC Newsbeat recently spoke with two standout members, Kleine Powell and Megan McElaney, about the impact of their growing fame. Powell described the show's success as "absolutely overwhelming," noting how it has positively influenced perceptions of their work in both dance and sports. "It's not just about the show—it's about how we bring our lives into the spotlight," she added.
"It's been really insane. We're not just cheerleaders; we're part of something bigger now." — Kleine Powell
Earlier seasons of the series focused on the rigorous selection process for joining the team, drawing applicants from across the U.S. Squad director Kelli Finglass was often seen offering candid, sometimes tough feedback to both seasoned members and newcomers. Despite this, the show has not discouraged aspiring candidates, with this year marking the first time tryouts included individuals inspired by the series.
Scrutiny and Perfection
With heightened visibility comes increased pressure. McElaney shared that the team constantly strives for excellence, aiming to deliver flawless performances in every event. "There’s always that anxiety to perform perfectly," she said. "We want to represent the team the best we can." The show's director revealed that fans now capture the squad's routines on their phones, which can amplify the mental load for the cheerleaders.
"It can be tough to not let the online attention get to you. Every performance is out there for everyone to see." — Megan McElaney
Many members balance full-time careers with their demanding training schedules, often finishing practice as late as midnight. Despite the hectic routine, the team emphasizes support among members. "Kleine is great at keeping us grounded," McElaney noted. "She’ll check in with a quick question: 'How are you doing today? Everything good?' "
Advocacy for Better Pay
The previous season highlighted the squad’s efforts to secure fairer compensation. Fans had long questioned why salaries remained low despite the Cowboys’ status as the world’s most valuable sports franchise. Powell and McElaney expressed pride in participating in that movement, vowing to continue pushing for the rights of future members.
"We have a strong, united voice that made change possible. It’s about fighting for the next generation of DCCs." — Megan McElaney
Meanwhile, the team has been engaging with fans during World Cup events in Dallas. Their high-energy routines have captivated visitors, including England supporters at the opening match against Croatia. "England’s fans are so lively—it’s infectious," Powell laughed. "We need that kind of energy for our preseason games." The squad’s presence at these events has also led to unexpected recognition from fans who may have spotted familiar faces.
Powell and McElaney remain humble about their growing fame, insisting their passion lies in dance and camaraderie. "We’ll never feel like celebrities," Powell said. "But it’s nice when people see us that way. For us, it’s always been about the team and the joy of performing together." Listen to Newsbeat live at 12:45 and 17:45 weekdays—or catch up here.