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My drinking days are over – here are my tips for an alcohol-free World Cup

Published June 8, 2026 · Updated June 8, 2026 · By Elizabeth Martinez

My Drinking Days Are Over – Here Are My Tips for an Alcohol-Free World Cup

My drinking days are over - Sam O'Brien West, 32, has made a conscious decision to live without alcohol, a shift that began three years ago after a sobering moment. As a lifelong football enthusiast, he once struggled with heavy drinking, often being the most intoxicated at gatherings. Now, with a newfound clarity, he’s preparing to enjoy the World Cup without a drop of booze. His journey offers practical advice for others aiming to stay dry during the tournament.

How Sobriety Changed My Football Experience

My drinking journey began at 14, and by my 20s, it had become a habit I couldn’t control. Football matches intensified this pattern, as I’d often spend hours in pubs, fueled by the camaraderie of fellow fans. The excitement of the game would mix with the pressure to keep up with others, creating a cycle of late-night drinking and morning regrets. A missed workday after a binge solidified my resolve to change, leading me to support Alcohol Change UK, the organization behind Dry January, which promotes healthier drinking habits.

Staying Sober Without Missing Out

For those joining the alcohol-free challenge, preparation is key. Surrounding yourself with supportive friends can ease the transition, as unfamiliar company might tempt you to reach for drinks. Prioritizing rest ensures you’re energized to engage in the festivities. Sam suggests pre-game exercise with upbeat music to generate a natural buzz, helping maintain a sense of connection without alcohol.

Communicating your plans in advance is another strategy. Informing others of your decision, especially if it’s new, builds confidence and reduces pressure. Even so, he acknowledges that explaining reasons for sobriety—like its impact on mental health—can be daunting. “It’s not just a problem; it worsened my anxiety and depression,” he notes, but adds that a simple challenge like an alcohol-free World Cup can suffice.

Sam also recommends exploring local venues to find non-alcoholic alternatives. Many pubs offer alcohol-free beers in bottles or cans, allowing you to blend in with the crowd. Creating a visual comfort zone, such as pouring two cans into a pint glass, helps maintain social ease. However, he admits that temptation can arise, urging individuals to consider the next day’s effects. “If I fast forward that situation, I’ll be too drunk to function,” he explains, emphasizing the trade-off of morning misery and missed opportunities.

Despite avoiding alcohol, Sam remains active in group settings. He enjoys joining small gatherings, where non-drinkers are often welcomed with open arms. Yet, he’s mindful of not overcommitting, typically limiting himself to one or two pints to stay within his limits. His approach balances participation with self-awareness, ensuring he doesn’t feel sidelined.

These tips are not designed for those managing alcohol dependency or recovering from addiction. For support, visit BBC Action Line.

Sam’s journey underscores the value of sobriety, yet he stresses the importance of not coming across as judgmental. “I’m in the minority, and many people still drink,” he says. By sharing his experience without preaching, he fosters understanding and keeps the conversation open. For him, life without alcohol is richer, but he recognizes that everyone’s path is unique.