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Why are ‘human fridges’ being sold in Japan?

Published August 13, 2026 · Updated August 13, 2026 · By Charles Thomas - ninoda.com

Foto : Charles Thomas - ninoda.com

Addressing Japan's Extreme Heatwave

Ninoda.com – Why are human fridges being introduced as a critical solution to Japan's intensifying summer weather? As temperatures continue to soar, the nation is grappling with a severe and escalating health crisis. Over the last two months alone, medical facilities have treated more than 53,000 individuals suffering from heatstroke. Tragically, this surge in extreme heat has resulted in 79 confirmed deaths across the country. In response to this growing emergency, a new innovation known as the Do Hiemon is gaining traction. Roughly translating to "The Cooling Box," these units are being rapidly deployed in public spaces and offered for sale to local businesses seeking relief for their employees and customers.

The primary reason why are human fridges being utilized so heavily lies in the sheer intensity of the current heatwave. Japan has experienced some of its hottest days on record, pushing vulnerable populations to their limits. Traditional air conditioning is not always accessible to everyone, particularly those commuting or working outdoors. The Do Hiemon addresses this gap by providing a dedicated zone for physical

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