Millions of UK Consumers Eligible for £3 Billion iCloud Claim
Millions in UK could claim share – A class-action lawsuit against Apple has received approval, potentially allowing millions of UK users to participate in a £3 billion compensation claim. The legal battle centers on accusations that the tech giant has “trapped” consumers into its iCloud service, with the consumer organization Which? leading the charge. The case could result in 40 million iCloud users receiving approximately £77 each if successful.
The claim includes individuals who used iCloud between 8 November 2018 and 8 June 2026 and were UK residents on that final date. Those not wishing to join must opt out by 8 October 2026 via the official claim website. Non-UK residents, however, have until 8 October to opt in if they meet the criteria.
“Apple has effectively locked users into its services and overcharged them as a result,” said Anabel Hoult, CEO of Which?. “This should send a strong message to any other companies using anti-competitive tactics.”
Apple has previously dismissed the allegations, arguing that no customer is forced to use iCloud. The company highlights that alternatives exist and it “strongly disagrees” with the tribunal’s decision, planning to appeal. However, the lawsuit contends that users are encouraged to pay for iCloud storage once free space is exhausted, with pricing starting at 99p per month for 50GB and rising to £54.99 for 12TB.
Security is cited as a reason for Apple’s restriction of full access to devices by rival storage services. While this protects user data, it also gives iCloud an edge in features compared to non-Apple options. Which? filed the case at the Competition Appeal Tribunal in November 2024, representing affected consumers.
The case is scheduled for hearing in October 2028. If the group wins, those who opt out will miss out on compensation, even if the claim proves valid. Consumers in the UK must register their choice to exclude themselves by the specified deadline.
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Apple is also facing a separate AI-related lawsuit in the US, where it could be liable for up to $95 per iPhone user. Additionally, the company and Google have agreed to modify their app store practices following accusations of forming an “effective duopoly.”
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